Abstract
In order to do justice to today’s consumer behaviour, and be more innovative, we need new approaches to solution finding. In this respect, the latest trends are often over- hyped or abused. At commercetools, we realised that simply following trends can not be the goal. So we created human environments that enable us to be collaborative and thus help us find creative, customer-centric approaches.
Finally, we need to steer the conversation away from “disrupting”. Instead, why not create?
In this digital age, we must also have the the courage (above all things) to not want to digitalise everything from the past. In this talk, it’s about how people are not just innovating by creating new technologies, rather how they are using the real world and human nature to organise how we come up with these new solutions.